Best of Show
UT Health East Texas – Tyler, TX
Agency: K2MD Health – Albuquerque, NM
Entry Name: UT Health East Texas Advertising Campaign
Group: Hospital over 500 beds
Category: Total Advertising Campaigns
Judge’s Choice
AUHealth/Children’s Hospital of Georgia – Augusta, GA
Agency: Ten Adams – Evansville, IN
Entry Name: “Power of Kids” Campaign
Group: Children’s Hospital
Category: Total Advertising Campaigns
Health Care Service Corporation
(Blue Cross and Blue Shield of Illinois, Texas,
Oklahoma, Montana, New Mexico) – Chicago, IL
Agency: MERGE Chicago – Chicago, IL
Entry Name: Blue Cross and Blue Shield “You Know What to Bring” Campaign
Group: HMO / PPO / Managed Care / Insurance
Category: Total Advertising Campaigns
Health Resources and Services Administration
Agency: Crosby Marketing Communications – Annapolis, MD
Entry Name: VCA Transplants Restore Hope for Quadruple Amputee
Group: Government Agency
Category: Special Video Production – Single
Lexington Medical Center – West Columbia, SC
Entry Name: Flu
Group: Hospital 300 – 499 beds
Category: Internal Advertising Campaign
Methodist Le Bonheur Healthcare – Memphis, TN
Agency: Frederick Swanston – Alpharetta, GA
Entry Name: Methodist Integrated Marketing Campaign
Group: Hospital 150 – 299 beds
Category: Total Advertising Campaigns
Signature Healthcare – Brockton, MA
Agency: Jennings – Chapel Hill, NC
Entry Name: Oncology Campaign – Greene Cancer Center
Group: Hospital 150 – 299 beds
Category: Service Line – Cancer