Best of Show

UT Health East Texas – Tyler, TX

Agency: K2MD Health – Albuquerque, NM

Entry Name: UT Health East Texas Advertising Campaign

Group: Hospital over 500 beds

Category: Total Advertising Campaigns

Judge’s Choice

AUHealth/Children’s Hospital of Georgia – Augusta, GA

Agency: Ten Adams – Evansville, IN

Entry Name: “Power of Kids” Campaign

Group: Children’s Hospital

Category: Total Advertising Campaigns

 

Health Care Service Corporation

(Blue Cross and Blue Shield of Illinois, Texas,

Oklahoma, Montana, New Mexico) – Chicago, IL

Agency: MERGE Chicago – Chicago, IL

Entry Name: Blue Cross and Blue Shield “You Know What to Bring” Campaign

Group: HMO / PPO / Managed Care / Insurance

Category: Total Advertising Campaigns

 

Health Resources and Services Administration 

Agency: Crosby Marketing Communications – Annapolis, MD

Entry Name: VCA Transplants Restore Hope for Quadruple Amputee

Group: Government Agency

Category: Special Video Production – Single

 

Lexington Medical Center – West Columbia, SC

Entry Name: Flu 

Group: Hospital 300 – 499 beds

Category: Internal Advertising Campaign

 

Methodist Le Bonheur Healthcare – Memphis, TN

Agency: Frederick Swanston – Alpharetta, GA

Entry Name: Methodist Integrated Marketing Campaign

Group: Hospital 150 – 299 beds

Category: Total Advertising Campaigns

 

Signature Healthcare – Brockton, MA

Agency: Jennings – Chapel Hill, NC

Entry Name: Oncology Campaign – Greene Cancer Center

 Group: Hospital 150 – 299 beds

Category: Service Line – Cancer